If you're an online merchant, you know the importance of a seamless and secure payment processing system - however, being reliant on just 1 partner is a high-risk strategy. To cater to the diverse payment preferences of your customers and reduce the risk of payment processing errors, using multiple payment gateways with smart routing and network tokenisation is crucial to a successful online payment strategy. Smart routing is the process of selecting the most appropriate payment gateway for each transaction based on various factors, such as transaction amount, customer location, and currency. By using multiple payment gateways with smart routing, you can ensure that your customers can pay using their preferred payment method and currency, resulting in a higher acceptance rate.
In addition to smart routing, network tokenisation is another advanced payment processing technology that can provide an additional layer of security and streamline the payment process. Network tokenisation replaces sensitive payment information, such as credit card numbers, with unique tokens that are unusable by fraudsters, reducing the risk of data breaches and increasing customer trust. Using multiple payment gateways with smart routing and network tokenisation is particularly important for online merchants in the Middle East, where customers may have different payment preferences and security concerns. According to a report by Payfort, a leading payment solutions provider in the Middle East, 71% of consumers in the region prefer to pay using their credit or debit card, while 21% prefer to pay using digital wallets. By offering a range of payment options, including credit cards, debit cards, and digital wallets, you can provide a seamless payment experience for your customers and increase your acceptance rates.
Moreover, a study by Mastercard found that 81% of consumers in the Middle East and Africa are concerned about the security of their financial information when shopping online, highlighting the importance of using advanced security technologies such as network tokenisation. By using network tokenisation, you can provide your customers with a secure payment experience and build trust with them, resulting in higher customer satisfaction and loyalty.
In conclusion, if you're an online merchant in the Middle East, using multiple payment gateways with smart routing and network tokenisation is increasingly becoming a necessity. By leveraging the latest payment processing technology and payment gateways, you can offer a seamless payment experience to your customers while reducing the risk of payment processing errors and increasing your acceptance rates. Additionally, offering a range of payment options and using advanced security technologies can help build customer trust and loyalty, resulting in long-term business growth.